Accorhotels signs new portfolio of UK hotels!

Leading augmented hospitality group Accor today announces that six UK hotels signed by Danish based real estate property group Proark will be opening under the Mercure brand by the end of 2019. The hotels are located in key locations in Birmingham, Nottingham, Cardiff, Bedford, Telford and Harlow. Previously operating under the Park Inn brand, these six hotels are in the process of being extensively refurbished by Proark and rebranded to Mercure.
The first three; Mercure Bedford Centre Hotel, Mercure Telford Centre Hotel and Mercure Nottingham Sherwood Hotel, have this month opened under the Mercure brand, with the extensive redesign and refurbishment of each hotel due to fully complete by the end of October 2019. The remaining three hotels; Mercure Cardiff North Hotel, Mercure Birmingham West Hotel and Mercure Harlow Hotel are set to be branded as Mercure by the end of this year.
Every Mercure hotel takes its inspiration from the features, traditions and history of its individual location while sharing the consistent quality of an international brand. Each hotel features locally inspired artwork, design, décor and even textures encompassing elements of its area’s cultural and historic past.
For example, Mercure Birmingham West Hotel is inspired by the industrial and automotive heritage of the West Midlands. The hotel features black powder-coated metal designs fixed to the wall with industrial exposed fixings, alongside pieces of artwork which reflect the region’s automotive history. The hotel offers 168 guest rooms, and provides a convivial eating and drinking experience, alongside full on-site leisure facilities and extensive meeting and banqueting space.

The theme of Mercure Nottingham Sherwood Hotel meanwhile draws on the city’s historic lace making heritage, having been the world centre for the industry for over 100 years. This is reflected in the artwork styles throughout the reception and lounge areas, featuring lacemaking artefacts. The hotel has 172 guest rooms, a 42-cover restaurant, bar and meeting lounge spaces.
Mercure Cardiff North Hotel is based in the docklands district, Tiger Bay, which was key to the export of coal, iron and tin from South Wales during the industrial revolution. The design of the hotel features copper aesthetic lining inspired by the Millennium Centre façade in Cardiff Bay, while curated display items include Welsh love spoons, miners’ hats and Welsh textiles. The hotel offers 132 guest rooms, a 32-cover restaurant and a café and bar lounge area.
Mercure Bedford Centre Hotel takes the Great Ouse River as its inspiration, which is seen as the jewel in the crown of Bedford and is popular for canoeing and kayaking. The design of the hotel features lots of timber features from canoes, water graphics and rowing illustrations. The hotel has 121 guest rooms available and provides a 20-cover restaurant, bar and café area as well as lounge and meeting spaces.
Ironbridge, the home of the world’s first iron bridge and a turning point in construction around the globe, provides the focus for the Mercure Telford Centre Hotel. The hotel takes its inspiration from this rich industrial and pioneering heritage and features metallic designs and artwork styles to convey wrought iron manufacturing. The hotel offers 153 guest rooms, a locally inspired eating and drinking experience, plus extensive meeting rooms.
The New Town of Harlow was built in 1947 as a hub for manufacturing and the technological industry and is where fibre-optic telecommunication was born. Mercure Harlow Hotel takes its inspiration from this pioneering spirit and the development of new technology is reflected in details throughout the hotel. The hotel offers 119 guest rooms and provides 7 meeting rooms, and ample on site car parking.
Jean-Marc Vendioux, Senior Vice President Managed hotels UKI, said: “We are delighted to be partnering with Proark on these hotels and are proud to brand them as Mercure hotels. Guests can expect a hotel which provides an incredibly high level of personalised service and the quality they expect from a Mercure, elevated by the look and feel of a hotel rooted in its local community.”
Michael Brag, Chairman of Proark commented: “We have worked closely with Accor since signing this portfolio of hotels and are extremely pleased with the result of the refurbishments. Each hotel has the Mercure service and features guests expect but they offer local touches too, which we are confident will be well received by business and leisure travellers alike.”

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